Industry playbooks

The customer journey changes by industry. The standard of evidence does not.

Each playbook starts from the buying moment in that sector and names the digital work most likely to remove friction.

Choose your business type

Every option is a separate industry. Your Health Check uses the selected peer group and never combines beauty, salon, spa, wellness or any other category into a broader search.

Detailed industry playbooks

These guides explain the buying moment, evidence and first priorities for established sector groups.

Private schools

Parents compare trust, location, fees and response speed before they ever visit.

Hospitals and clinics

Patients need confidence, accurate location information and a quick route to the right service.

Hotels and guest houses

Guests compare photos, reviews, location and booking confidence in a few minutes.

Restaurants, bars and lounges

Customers decide from proximity, current opening hours, menus, images and recent reviews.

Law firms

Prospective clients look for credibility, relevant expertise and discretion before sharing a problem.

Accounting and audit firms

Buyers compare trust, sector familiarity and the clarity of the engagement process.

Real estate agencies

Buyers and tenants need current listings, a credible agent and a fast answer.

Churches and religious organisations

Members and visitors need accurate times, directions, programmes and a dependable communication channel.

Pharmacies

Customers search locally for availability, opening hours and a trustworthy response.

Construction and engineering firms

Procurement teams need proof of capability, relevant projects and a professional response.

Beauty, spa and wellness businesses

Clients choose from visual proof, reviews, availability and booking convenience.

Logistics and haulage companies

Customers need coverage, reliability, quote speed and shipment communication.

Find your highest-priority fix